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It’s not AI anymore, it’s ‘super intelligence’ (according to the White House)

This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” and…

What's gone wrong at Nike? How the world's sportswear giant lost its mojo

Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.

Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names

The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian domains.

Tamil H-1B man with disability reaches out to Indian-origin Democrat leader after being fired; Suhas Subramanyam shuts trolls, says 'Yes I help everyone'

Would you buy branded clothing from your favourite tech firm?

Nvidia, OpenAI and Anthropic are all now selling their own limited edition fashion lines.